This is part of an article written by Brett Slater. Obviously, all of these points were covered in class:
1) Be yourself. You’re not an announcer, and it’s totally OK if you don’t have “that voice.” You WANT to sound like you. Authenticity is key in people believing your message. It’s even OK to work with your engineer/director/producer to rewrite parts of your script on the fly, to make it fit better with the way you naturally speak.
2) If possible, stand to read. If not, at least sit up tall. And hold your script at eye level, so you don’t have to look down to read it. This will pinch your airway, and affect how you sound.
3) Position yourself with your mouth about one fist’s width away from the microphone, and speak across the mic – with your head slightly off center — rather than directly into it. This’ll eliminate popping P’s and B’s, and improve overall quality of the recording.
4) Smile as you read. People CAN hear smiles. (If your spot is a happy one, of course)
5) Over-emote. Now OVER-over-emote. If you’d like to convey a mood of happiness, then read as if you’re crazy-happy. If it’s a sad, or sincere piece, then furrow your brow, and really ooze that sincerity. No matter how far over the top you may feel like you’re going, it never sounds as overboard on the air.
6) Envision yourself talking TO someone. Imagine your ideal customer, or potential customer, and speak to him or her. And imagine ony ONE person. While your message may be heard by many, the best impact is made when each person listening feels like you’re speaking only to him or her.
7) Practice. Most of the time, you’ll have your script in advance of the session, so practice it. Try different deliveries, different inflections, and so on. This will help you with pace, and timing, as well as help you feel less self-conscious about “performing” at the session.
8) Relax, and have fun! This is your chance to “play radio” for awhile, and break out of your comfort zone, so enjoy it! I’m here to do one thing: Help you be clear in conveying your message, and we’ll stay until you’re happy with the result.